9 Ways to Market Your App Without a Budget

Marketing isn’t just for developers with money! For any company to succeed they have to make as many people as possible aware of their product. But is there anything you can do if you don’t have a budget or any staff? Turns out, yes there is!

In this video Tobiah Zarlez, Game Evangelist at Microsoft will give you 9 ways you can market your app as a developer for free!
Continue reading 9 Ways to Market Your App Without a Budget

You’ve made a game, now what? Marketing and Monetization strategies

It’s finally done! Your game has taken shape, and you’re about to release it on the store!

Now all you have to do is sit back, relax, and watch as it goes viral and becomes the next Minecraft or Flappy Bird.

If only it were that easy.  Too many game developers don’t put in as much time to think about their marketing or monetization as they should. Success in the markets is not something that just happens to you. It’s an art form, just like any other skill. Continue reading You’ve made a game, now what? Marketing and Monetization strategies

Apps are a service, not a product

The most common mistake I see unsuccessful* developers make is treating their apps as products, rather than services.

Now by unsuccessful*, I mean financially. I hate to classify the ability to make money as a success for a game. There are so many games I would classify as successful that don’t make any money, and likewise there are games that may make some money (maybe not enough?) that I wouldn’t call successful.

Let me try again:

The most common mistake I see unprofitable developers make is treating their apps as products, rather than services.

(ok, better? Let’s move on…) Continue reading Apps are a service, not a product